Blind Awareness Day was conceived and entirely implemented by BMF to raise public awareness of the capabilities of the sight-impaired, to raise awareness of Lighthouse programs and to raise funds to support the Lighthouse. Blind Awareness Day was the culmination of week-long activities in which high-profile sighted people were recruited to be "blind" during an activity that they would engage in during the normal course of their daily business or personal lives.

Media coverage was successfully pursued for each of ten events, which ranged from a bank president utilizing a specially designed "talking" machine to count money, to a prominent jazz musician (also blindfolded) leading his band at a public concert, to the Director of the Audubon Institute interacting with sharks and other sea creatures. Advertising venues such as outdoor signage companies and television and radio stations were successfully solicited to donate advertising time and space.

Taglines for billboards and other promotional materials played upon how easily the sighted community takes sight for granted, using such common catch phrases as "What you see is what you get," "Love at first sight," and "See you later, alligator." In addition, the program ensured the commitment of various community leaders who were asked only for their well-publicized time. Over 400 community leaders attended the fundraising luncheon that was the culmination of the event. The donation tally for this first-time event exceeded $100,000.